Charlotte County Florida Weekly

Susan G. Komen recruiting “BigWigs” for campaign


 

 

Florida — it’s all about having fun and raising funds. The Susan G. Komen Florida “BigWigs” campaign does both while helping in the fight against breast cancer. The organization is proud to once again host its BigWigs effort and invites area business and community leaders to join in raising awareness and funds during a friendly competition that runs Sept. 21-Oct. 31.

Throughout the competition, BigWigs will work to encourage friends and colleagues to support their efforts of raising funds for life-saving breast cancer diagnostics, navigation, education, screening and treatment services provided throughout Florida. It won’t be unusual to see these participants popping up around social media (and hopefully around town soon enough) donning their pink wigs and sharing informational tips about breast health, personal stories of their ties to breast cancer, and asking for donations to help support Komen’s efforts to create a world without breast cancer.

Each participant is challenged to raise a minimum of $1,000 to support breast health programs and services in Florida, and along the way they will be treated to prizes, incentives, and opportunities to boast of being named a top fundraiser, top team, BigWig with the most donors, or most creative campaign.

While BigWigs are having tons of fun, the reason they are fundraising is that breast cancer continues to affect 1 in 8 women at some point in their lifetime, and a countless number of men.m This year many of these people will also have lost their jobs and their health benefits.

Every two minutes, one case of breast cancer is diagnosed in the United States. This year alone, an anticipated 268,000 new cases of invasive breast cancer will be diagnosed in women and 2,600 cases in men.

With campaigns such as BigWigs, Susan G. Komen Florida is able to make an incredible impact on increasing the current number of 3.8 million breast cancer survivors living today. For more information on the 2020 BigWigs campaign, visit www.komenflorida.org/bigwigs or email yours questions to Kelly Lindsey at kelly@komenflorida.org. ¦

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